OUR BRAND

• The ROCK Represents Jesus, the bold, courageous, faithful, merciful, loving, and forgiving Savior we serve.
• The font in the word ROCK is outline so that our ROCK, Jesus Christ, is magnified. This is also demonstrated by removing the “O” in the word ROCK and replacing it with a rock image that declares Jesus’ name. 
• Words in our designs that precede and follow the ROCK will appear in a variety of font styles and will always be in lowercase letters so that it’s understood that nothing or no one is bigger than JESUS our ROCK.
• Our t-shirts are black or white. The simplicity in our shirt colors represents the complex and harsh truth that there is a battle between light and darkness for our souls. Black t-shirts with white writing reveals that there is light in darkness while white t-shirts with black writing exhibits light overcoming darkness.
• Our Designs are completed as a line of seven to represent God designing the world in seven days, which is God’s number of completion. As an example: If our line is about beauty then the line will have seven different designs about beauty.

So, are you ready to live boldly?! Are you ready to proclaim how God has transformed your life?!
Then grab your t-shirt and let the conversations begin!